As a newcomer to foreign trade, I still have illusions. Among the few customers, Indians are “more likely to see hope”, but this is just a bubble. After all, there is still no success. An Indian order.
This can give people a feeling that they don’t understand the product at all, and they don’t understand the attributes and costs of the product. Just like bargaining in the vegetable market, they will always get a certain discount, even if they don’t get a 50% discount. And this is often the strategy most Indians will adopt when purchasing, and they are not saying that their target price is half of yours, but that you can buy it for 10 dollars for 5 dollars locally.
Then one day, after an Indian customer cuts the price by half, as usual, I was in a bad mood and asked the question that has been troubled for a long time, “Why do all Indian customers always cut the price in half?!!!” I think I am. ‘S tone is more radical, but the Indian did not justify his actions but directly said that because the competition in the local Indian market is so fierce, many people are engaged in the import business, so they have to bargain and then cut prices.
This reason is actually easy to understand, and the scale of trade between India and China is very large. In other words, even if the import volume of large official state-owned enterprises is excluded, there is still a considerable amount of private procurement. In fact, I have seen many Indians complaining that the quality of imported goods from China is poor, and we Chinese only believe in the principle of what you pay for. Indians will bargain and keep the price down to the lowest level. No problem, there are always factories that can be made in China’s industrial market, but it is reasonable that lower prices correspond to lower quality.
So the question is if Indian orders are really so difficult to make, how do companies that do well in the Indian market trade? I have had the honor to read an article published by a company that specializes in the Indian market. It may not represent the status quo of the entire industry, but it still has a certain meaning as a reference.
The main arguments include going to India on a business trip, establishing a good relationship with local distributors, understanding the market and prices of the local market, giving a certain “rebate” to the purchasing supervisor, plus gifts for the New Year, etc. It is more like a worldly relationship than a business. However, the boundary between the two is not so clear.
It is written in the article that every time during the holidays, Indian customers will always be hinted to send new Xiaomi phones. If customers come, they will also ask female foreign trade salespersons to go to the hotel where they stay to discuss the details of the order and so on.
So I still want to remind those friends who are targeting the Indian market, if they are girls, please do not receive customers from India alone, and do not go to India for business or travel.
If you have not given up on the Indian market, you can try to understand India’s national conditions and market conditions before making a decision. Everyone’s working hours are limited, so you must invest your limited energy into a profitable market. , All kinds of trade-offs depend on personal choices.